Tagoury's House Brand Identity

Vision group embarked on a transformative journey with Tagoury's House, a venerable furniture brand with roots tracing back to 1910. Recognizing the timeless essence of Tagoury's legacy, we undertook a bold rebranding initiative to seamlessly marry its rich heritage with the contemporary demands of today's world. Through meticulous design, strategic positioning, and a comprehensive marketing overhaul, we propelled Tagoury's House into a new era—bigger, better, and stronger than ever. Our commitment to preserving the brand's authenticity while infusing it with a modern flair resulted in a revitalized identity that resonates with both loyal patrons and a new generation of furniture enthusiasts. The successful collaboration not only pays homage to Tagoury's storied past but also positions the brand as a trailblazer, effortlessly navigating the ever-evolving landscape of the modern furniture industry.



TAGOURY'S HOUSE | Brand Identity
Vision group 2023

Vision group embarked on a transformative journey with Tagoury's House, a venerable furniture brand with roots tracing back to 1910. Recognizing the timeless essence of Tagoury's legacy, we undertook a bold rebranding initiative to seamlessly marry its rich heritage with the contemporary demands of today's world. Through meticulous design, strategic positioning, and a comprehensive marketing overhaul, we propelled Tagoury's House into a new era—bigger, better, and stronger than ever. Our commitment to preserving the brand's authenticity while infusing it with a modern flair resulted in a revitalized identity that resonates with both loyal patrons and a new generation of furniture enthusiasts. The successful collaboration not only pays homage to Tagoury's storied past but also positions the brand as a trailblazer, effortlessly navigating the ever-evolving landscape of the modern furniture industry.

Designer: Ahmed Hany

Client: Tagoury's House
Agency: Vision Group

Creative Director: Rehab Rihan
Art Director: Ahmad Sultan
Motion Designers:
Ahmed Magdy (RIKA)
Michael Mikhail

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